American investors always ask me a curious question: What are the differences between European and Silicon Valley tech companies?
A transformation needs a new mindset, full commitment, attention and substantial effort to implement and make stick. Companies with a strong culture substantially outperform their competition.
Rapidly shifting buying dynamics, fuelled by digital buying behaviour, is reshaping the strategic focus of marketing and sales. To drive sales effectively Sales and Marketing Officers are responding to this development with urgency.
Product-Led companies and team sports – perhaps unsurprisingly – have a few things in common. They both share the concept of a team, where everyone works together towards a shared goal.
While it’s easy to imagine that change processes require all participants to be in the same room, during the pandemic we’ve experienced quite the opposite and even picked-up a few new tricks-of-the-trade.
Due to rapid changes in market conditions and emerging disruptive solutions, established tech companies are facing exceptional challenges. In these conditions, many investors see transformation as a critical tool to assist their portfolio companies in regaining revenue and profitability.