What we do |


Spark services enable product-mindedness and product-success thinking throughout our engagement. Whether building a strong Product Management organization, mapping and implementing product-values into your customer messaging, or managing change – these are the building blocks to becoming a successful product-led company.

By working shoulder-to-shoulder with your team we help you to accelerate change beyond the usual incremental improvements. We support you to achieve your more ambitious sales, market share, and profitability goals.

Spark is about thinking competitively, communicating your product’s value, and working with speed.

Benefits of a product Led Company:

  • An organization with a common focus – product success
  • Loyal customers and a strong company brand
  • Ease of scaling that enables growth Effective releases of new product features
  • High hit-rate for sales and marketing.

Spark is a consulting company specializing in assessing and transforming small and medium sized tech companies by implementing our trademarked process, Product-Led Transformation™. We believe successful transformations, full company or partial, use the product as the catalyst for renewal and growth.

We live by the motto “Without a profitable, customer value-driven product, you can’t have a profitable, valuable company”.

How it works |

Capital Raise

Transitioning to a product-led way of working isn’t always straightforward, nor does the transformation have to cover all areas of a company. Sometimes a company just needs fine tuning in only a couple of areas, such as market-positioning or bringing focus to their product values in a new competitive environment.

The most sustainable transitions engage an experienced team representing core company functions, who work shoulder-to-shoulder with key personnel. Spark Group creates that team with you, a team that works with energy, enthusiasm, and speed.

And if your needs require a more all-encompassing approach, we have the expertise and experience to bring all the elements together for a company-wide transformation.

Overview of our way of working

Spark Group Step 1 - explore


Our starting point is you and your ambitions. Where do you want to take the company? Are you growing in-line with your industry? Are you satisfied with each functional area in your company? We’ve worked with a wide variety of companies in different phases of their development and can support you to define a desired outcome for a transformation.

Spark Group Step 2 - Map


In this phase, we assess and analyse the issues that are preventing performance within the company. We do a quick functional or company due diligence within Sales and Marketing, Product Management, Development and Engineering, Services, and/or Support to gain insights.

Spark’s Product-Led Assessment:

  • A value-creating activity that gives insights into the challenges holding back your performance
  • An independent analysis of the inner workings, product performance, and the company’s position in the market
  • A proven methodology that discovers and targets critical areas for improvement
  • An assessment performed by experienced functional specialists
  • A report that clearly describes critical areas to target and next steps to take

All it takes is one spark

Spark Group Step 3 - Ignite

Product-Led Transformation™

When performing a transformation, full or partial, we work with key team members to determine the execution phases. As we bring forth the values for the product, the value messaging, segmentation, and strategies for each of the functional groups, strong results start to show.

Key benefits of Spark’s Product-Led Transformation™:

  • Key factors for product success discovered.
  • Product success implemented in everyday work.
  • Better leverage from investments in R&D.
  • Well-targeted Marketing and Sales deliver higher hit rates.
  • Delivery and Support increase customer satisfaction and loyalty.
  • Motivated and driven personnel contributing to a common goal.
Spark Group Step 4 - Rais eCapital

Capital Raise

If investment for further development is needed, Spark has a strong network of investors interested to support tech companies at different phases of development.

We’ll help build a strong business case for raising capital based on a solid, structured plan for growth.

Our job is to match you with an investor with the most applicable background and industry knowledge and assist you with raising the capital you need to move forward.

When Spark |

“A mighty flame Followeth a tiny spark”

– Dante

You as an investor

As an investor, you probably want to support your portfolio company with an infusion of get-it-done resources and energy. Maybe you’re looking for new ideas, strategies, and outside influence to bring the company to the next level. Are you looking for new working capital to help on this journey? Have you tried a few directions and are just not getting the results you want? Spark can help.

You as a CEO

As CEO, you are likely looking for a team to assist you in strengthening segments of your company with external expertise. Your team might find value and benefit from working with Spark team members to develop product strategies, create strong messaging and positioning, or set up product management like top performing tech companies.

Who we are |

Our specialist and your team

Who we are

Spark Group is a consulting company that specializes in developing companies or organizations to build product-led growth. We are a group of transformation managers with deep domain experience across various technology landscapes and geographic regions. We prepare companies for impressive growth.

By achieving ambitious sales, product strategy, and profitability goals, our clients’ stock value and shareholder positions have developed exceptionally well – doubling and tripling in value.

Spark transforms tech companies by implementing a proven, trademarked process called Product-Led Transformation™, embedding the product’s success in all functions throughout a company. The approach is practical and hands-on, leveraging our decades of working in successful tech companies operating in Silicon Valley, Europe, and the Nordics.

The Spark team has decades of combined experience igniting change and transforming small, and medium sized companies around the globe. Our consultants have:

  • Overseen more than 50 new-product launches,
  • Led 4 mergers
  • Implemented 12 sizable corporate transformations
  • Directed 36 product transfers in manufacturing
  • Increased production efficiency on a pan-European level
  • Created & leading-edge, digital B2B customer acquisition programs

Many of our consultants have previously held executive management positions at major technology companies in Palo Alto, New York, San Francisco, and Stockholm and CEO positions at Silicon Valley venture-backed start-ups.

Our mindset is competitive, product-oriented and we move with speed.

Beth Topolovksy, Founder of Spark Group

Beth Topolovsky


About Beth
Sherry Thomas-Zon at Spark Group

Sherry Thomas-Zon
Marketing and Product Strategy


About Sherry
Rich Mironov Chief Product Officer, Advisor

Rich Mironov
Product Management and development


About Rich
Thomas Johansson is a product specialist at Spark group

Thomas JOhansson
Product Strategy


About Thomas

John Craig
Product Management Specialist


About John
Björn Ternström is a product management specialist at Spark Group

Björn Ternström
Product Management Specialist


About Björn
Thomas Nordén at the Spark Group

Thomas Nordén
Marketing Communications


About Thomas
Chris Lafage at Spark Group

Charles Lafage
Market and competitive analysis


About Charles
Hans Örtholm - Sparkgroup

Hans Örtholm
Customer Service Specialist


About Hans
Carol Hargrave at the Spark Group

Carol Hargrave
Brand Strategy and Product Marketing


About Carol
Per-Ola Andersson at the Spark Group

Per-Ola Andersson
Product Management


About Per-Ola
Tord Johnsson at the Spark Group

Tord Johnsson
Production and Logistics


About Tord

Where we are |

In modern times we are where you are

Stockholm, Sweden

Beth Topolovsky
Torbjörn Klockares Gata #23
113 30 Stockholm, Sweden
Tel: +46 70 563 4315

San Francisco, CA

Sherry Thomas Zon
49 Missouri Street
San Francisco, CA
Tel: 415-845-4330