Product Led Growth – How to ensure your company achieves PLG
This is a video from the “Spark Webinar Series”, where we share our knowledge and experience.
PLG: Building and scaling your company’s success with the product as the focus. YFM Equities held a webinar with Beth Topolovsky and Louise Bernstein from Hubspot to discuss how companies can scale.
Among some of the things covered in this webinar are:
- What is product led growth? How does it differ from sales and marketing led growth?
- The importance of product value and “product success thinking” and how it aligns the whole organization.
- The role of the Product Manager, how it differs from the CTO and CEO, and when to formalize the PM role.
- How a company can transition into becoming product led.
- Knowing your customers (actually knowing them), the competition, trends and driving forces.