What we do |

Spark is a consulting company specializing in assessing and transforming small and medium sized tech companies by implementing our trademarked process, Product-Led Transformation™. We believe successful transformations, full company or partial, use the product as the catalyst for renewal and growth.

We live by the motto “Without a profitable, customer value-driven product, you can’t have a profitable, valuable company”.

Benefits of a product Led Company:

  • An organization with a common focus – product success
  • Loyal customers and a strong company brand
  • Ease of scaling that enables growth
  • Effective releases of new product features
  • High hit-rate for sales and marketing

Spark services enable product-mindedness and product-success thinking throughout our engagement. Whether building a strong Product Management organization, mapping and implementing product-values into your customer messaging, or managing change – these are the building blocks to becoming a successful product-led company.

By working shoulder-to-shoulder with your team we help you to accelerate change beyond the usual incremental improvements. We support you to achieve your more ambitious sales, market share, and profitability goals.

Spark is about thinking competitively, communicating your product’s value, and working with speed.

How it works |

Capital Raise

Transitioning to a product-led way of working isn’t always straightforward, nor does the transformation have to cover all areas of a company. Sometimes a company just needs fine tuning in only a couple of areas, such as market-positioning or bringing focus to their product values in a new competitive environment.

The most sustainable transitions engage an experienced team representing core company functions, who work shoulder-to-shoulder with key personnel. Spark Group creates that team with you, a team that works with energy, enthusiasm, and speed.

And if your needs require a more all-encompassing approach, we have the expertise and experience to bring all the elements together for a company-wide transformation.

4 steps to transform

Spark Group Step 1 - explore

Step 1: Explore

Our starting point is you and your ambitions. Where do you want to take the company? How fast is your industry growing? What is your ambition level? Spark takes on the role of a ready-made, operative team, so it is vital to align early on to your expectations for the company’s growth.

Spark Group Step 2 - Map

Step 2: Assess

In the second phase, we assess and analyze the issues that prevent the company from operating at its peak. We do a quick due diligence within Sales and Marketing, Product Management, Development/Engineering, Services, and Support to gain insights into the measures needed and funding required to transform the company.

Spark’s Product-Led Assessment:

  • A value-creating activity that gives insights into the challenges holding back your company.
  • An independent analysis of the inner workings, product performance, and the company’s position in the market.
  • A proven methodology that discovers and targets critical areas for improvement.
  • An assessment performed by experienced functional specialists.
  • A report that clearly describes critical areas to target and to help in decision-making.

All it takes is one spark

Spark Group Step 3 - Ignite

Step 3: Transformation

We start the Product-Led Transformation™ by working with the management team to determine the execution phase’s goals, strategies, and implementation plans. We design targets and develop workstreams for each functional area in the company; all focused on making the product more successful.

As we build the values for the product, the value messaging, segmentation, and strategies for each of the functional groups, the company is determined to become more valuable. This is when the company’s teams and Spark shift into high gear to ensure a seamless implementation of the strategic plans.

Key benefits of Spark’s Product-Led Transformation™:

  • Key factors for product success discovered.
  • Product success implemented in everyday work.
  • Better leverage from investments in R&D.
  • Well-targeted Marketing and Sales deliver higher hit rates.
  • Delivery and Support increase customers satisfaction and loyalty.
  • Motivated and driven personnel contributing to a common goal.
Spark Group Step 4 - Rais eCapital

Capital Raise

In parallel to the transformation, we will work with our network of investors willing to investing in technology companies at different phases of development.

Spark will build a strong business case for raising growth capital with a solid, structured plan for growth.

Our job is to match you with an investor with the most applicable background and industry knowledge and assist you with raising capital.

When Spark |

“A mighty flame Followeth a tiny spark”

– Dante

You as an investor

As an investor, you probably want to support your portfolio company with an infusion of get-it-done resources and energy. Maybe you’re looking for new ideas, strategies, and outside influence to bring the company to the next level. Are you looking for new working capital to help on this journey? Have you tried a few directions and are just not getting the results you want? Spark can help.

You as a CEO

Being a CEO, you are likely looking for a team to help you build a tech-savvy business that is driven and product orientated. We have tech-relevant backgrounds, work deep within the organizations, and make lasting change while you run the business.

Who we are |

Our specialist and your team

Who we are

Spark Group is a consulting company that specializes in corporate turnarounds and assessments of small and medium-sized hardware/software tech companies. We are a group of transformation managers with deep domain experience across technology landscapes and geographic regions.

Achieving ambitious sales, product strategy, and profitability goals, our clients’ stock value, and shareholder’s positions have developed exceptionally well – doubling and tripling the values.

Spark transforms tech companies by implementing a proven, trademarked process called Product-Led Transformation™, embedding the product’s success in all functions throughout a company. The approach is practical and hands-on, leveraging our decades of working in successful tech companies operating in Silicon Valley, Europe, and the Nordics.

The Spark team has decades of combined experience igniting change and transforming small, and mediums sized companies around the globe. Our consultants have more than 50 new-product launches, led four mergers, implemented 12 sizable corporate transformations, directed 36 product transfers in manufacturing, increased production efficiency on a European level, and created six leading-edge, digital B2B customer acquisition programs.

Many of our consultants have previously held executive management positions at major technology companies in Palo Alto, New York, San Francisco, and Stockholm and CEO positions at Silicon Valley venture-backed start-ups.

Our mindset is competitive, product-oriented and we move with speed.

Beth Topolovsky at the Spark Group

Beth Topolovsky


Sherry Thomas-Zon at Spark Group

Sherry Thomas-Zon
Marketing and Product Strategy


Rich Miranov at the Spark Group

Rich Mironov
Product Management and development


Spark Group - Christian Meincke

Christian Meincke
Sales and Marketing


Per-Ola Andersson at the Spark Group

Per-Ola Andersson
Product Management


Thomas Johansson is a product specialist at Spark group

Thomas JOhansson
Product Strategy


Peter Hamberg Spark Group

Peter Hamberg
Product Management


Tord Johnsson at the Spark Group

Tord Johnsson
Production and Logistics


Michael Aronwitz at the Spark Group

Michael Aronowitz
B2B Sales and Managed Media


Charles Lafage at the Spark Group

Charles Lafage
Market and competitive analysis


Carol Hargrave at the Spark Group

Carol Hargrave
Brand Strategy and Product Marketing


Thomas Nordén at the Spark Group

Thomas Nordén
Marketing Communications


Where we are |

In modern times we are where you are

Stockholm, Sweden

Beth Topolovsky
Torbjörn Klockares Gata #23
113 30 Stockholm, Sweden
Tel: +46 70 563 4315

San Francisco, CA

Sherry Thomas Zon
49 Missouri Street
San Francisco, CA
Tel: 415-845-4330